Ashleigh Moolman Pasio: A Story of Passion

One of the most inspiring projects I’m currently working on is with Ashleigh Moolman Pasio and Carl Pasio, two remarkable individuals who have blended their love for cycling and history into something truly extraordinary. As my clients, they’ve entrusted me to create and manage content for their communication channels, showcasing their story and their unique vision.

Ashleigh Moolman Pasio has been a professional cyclist since 2010, competing at the highest levels of the sport. Her journey brought her to Girona and Banyoles, a cycling paradise where she and Carl discovered Can Campolier, a 17th-century Catalan farmhouse. Located at the foot of Rocacorba, the iconic cycling climb, Can Campolier offers the unique opportunity for guests to take on this legendary challenge just steps away from the property. What started as a dream quickly became a reality as they took on the challenge of restoring the masia into a premium space that celebrates heritage, design, and cycling.

The story of Can Campolier is as much about preserving history as it is about creating something new. With the help of interior designer Sophie Hammer, they’ve transformed the farmhouse into a place that blends authenticity with a modern, premium touch. The result is a space where the beauty of Catalan tradition meets thoughtful, contemporary design.

As one of their content creator, I’m responsible for telling this story through engaging visuals and narratives. From photography and video production to managing their social media presence, my focus is on communicating the essence of Can Campolier and Rocacorba Cycling to a wider audience. Whether it’s capturing the intricate details of the farmhouse or showcasing the vibrant cycling community that surrounds it, my work ensures their story reaches and resonates with those who value both heritage and innovation.

Can Campolier is more than just a property—it’s a hub for cycling enthusiasts, offering a unique retreat that breathes the sport in every corner. Through Rocacorba Cycling, Ashleigh and Carl have created a destination where cycling, nature, and premium design coexist seamlessly. It’s a privilege to collaborate with such passionate individuals and to help them share their vision with the world.

This ongoing collaboration reflects the kind of stories I love to tell: authentic, inspiring, and deeply connected to the people behind them. By creating content that highlights their journey and their values, I aim to bring their vision to life and connect it with audiences who share their passion.