Cole Paton is a professional MTB cyclist from Colorado. This year, Cole has taken a big step in his professional career by leaving his team to forge his own path, adopting the "Privatering" approach.

"Privatering" is a new trend in certain disciplines of the cycling world, where the rider seeks to continue competing and achieving their own goals without being tied to a team, establishing a strong relationship with some brands that trust in him.

Cole contacted me with a clear goal: I want to offer a presentation video for all those brands that have trusted in me and introduce my new path.