La Volta Catalunya World Tour.

People can't imagine what is really like to compete in a grand tour. It may seem like a lot of fun, but lots of people, high speeds, little space, lots of nerves, and frequent changes of direction are the reality of the world tour.

In the last 6 years, I have had the opportunity and privilege of working in the wonderful world of cycling. Everything changes when you see it from the inside.

These images were taken during a brand activation where the Tactic team traveled to generate content within "La Volta Catalunya." In the images, they were climbing the Santa Pellaia mountain pass (third category). It's hard to imagine the same images if they were going downhill at 60 km/h.